Challenger truck

Trucking with Passion

Trucking is often viewed as a cold industry. The industry is made of up of big heavy machines, a varied group of people, and is one of the largest industries in the country. Much of the technology focus is on reducing incidents and making trucks safer or more aerodynamic. With all that steel and grit how can an industry like trucking have any kind of passion or heart? To those interested in venturing out and taking a look at the real industry of transportation you will find an industry full of passionate people.

When we mention the month of September we often think of kids going back to school and business communities getting back to normal after a long summer spent on vacation with families. In the trucking industry the month of September is a time when we show how passionate we really are as an industry and how important we are to the economy and society.
Let me show you how we do that.

First September is a month that we celebrate drivers with National Trucking Week on both sides of the border. It is held the first two weeks of September and is a time for carriers and those associated with the industry to toot their own horn to the public by promoting the fact that a truck touches most of the products we have in our daily lives. Taking that message to the general public is of great importance as we thank those that drive long miles to get goods on the shelf of your favourite store. Then there is the passion side and their is no shortage of it in transportation.

September is a month when the passion of the industry really shines. It is hard not to see the passion as they are on every roadway in the Province of Ontario among others. Those big machines that look scary on the road are driven by people that have the biggest hearts in the country and a pride for the industry that you won’t find anywhere else. Drivers love their trucks and once you have the opportunity to be around these fabulous machines you will love the trucks too. Convoys are a popular way for the industry to show off their attributes and do good at the same time. In fact great is the word that should be used as drivers have raised thousands of dollars for charities over the years and continue to step up every year. The money is one thing, but it is the joy on the faces of the people involved that really make the difference.

I recently attended an event for the Special Olympics that raised Trucking for a Cureover $70,000 dollars to help special needs athletes compete in their chosen fields. Although the money raised was impressive when you saw the faces of those kids as they rode in the trucks the smiles were ear to ear. That alone keeps these drivers coming back each year and helping the cause. Another cause that has been in the forefront is organizations like Trucking for a Cure that not only raise funds and awareness for breast cancer research but celebrate women in the industry. This convoy has various locations and has been a leader in the industry for raising funds for cancer research. In fact they are having their convoy in Woodstock on September 23rd this year. You can learn more at .

So if you think the industry is only made up of machines and cold steel you couldn’t be further from the truth. This industry is made up of heart and soul with good people behind the wheel. All you have to do is get out and experience it.

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit

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