Trucking for a Cure 2017

Women show their strength in trucking

If you believe that women don’t have what it takes to be a force in the trucking industry then you haven’t been to a trucking event lately. There have been a number of events this month showing the force of women in the industry and celebrating that fact. We are seeing more women getting involved in the industry and events that attract families are a great way to show off their strength.

Why now?

Women have always been working in the industry that’s nothing new, but there is now more opportunities, openness, and promotion for women to become part of the industry. Women like to follow women that have gone before them.

When I look at many of the other business groups that I belong to the trend is the same. Women tend to follow women, in fact many of them have set up women only groups that are very successful. I mention this so that you can see the importance of women being role models in an organization and in the field.

At a recent event bringing awareness to breast cancer women were Trucking for a Cure 2017front and centre at the event and it was good for promoting women in the industry. The cause alone is important to all women but they were instrumental in all areas of the event. The event was organized by women, primarily operated by women, and women were the contest leaders in many areas of the event. Possibly the most impressive part of the event was the group photo for women drivers only where they were all decked out in pink safety vests showing their strength to the world and the amount of women involved in trucking.

How does this affect the industry?

We have a huge employment problem in the industry and I think if we can get a number of issues changed in the industry it will be an attractive place for people to work. Right now what we find attractive in the industry are hidden items. Talk to anyone in the industry and many will tell you that they stay in the industry because of the people, the steady work, and the opportunities. Those items aren’t noticeable until you get into the industry and begin to work alongside others already involved. Where the changes have to come are in the attraction for people to the industry. We need to show newcomers what many of us see already so that they can come into the industry and experience those same benefits. Attracting people to the industry means making sure wages are at a respectable place, career opportunities are available for the future, and all genders are treated fairly in the industry. Thank you to women in the industry for stepping up and showing us that the trucking industry has opportunity for everyone.

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit

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