Category Archives: Opinion

Transportation Combines Multiple Industries Into One for Great Careers

The Transportation industry is not only the one of the largest industries in North America but also one of the most diverse. Why is this important? As someone moving into the industry it allows you many options for employment and a varied career. Let’s explore the the types of industries one would find within trucking and then how to best determine the one that may be best for you.

Possibly the easiest way to get a grasp on the amount of diversity in the transportation industry is to look at all the products that are on the shelves in a store. Each of those products come from a different manufacturer and on a different type of truck. The car you drive, the furniture you have, the electronics on your desk, each of those are an industry within the transportation industry. Many of those products require their own type of truck or delivery method to transport them to the end user location. That’s thousands of different opportunities within one industry called transportation.

Let’s go a step deeper and look at the transport truck itself. If you were to dismantle that truck you would have thousands of pieces laying in front of you. Each one of those pieces comes from a different manufacturer and requires a different type of service person or transport type to make them into the item we know as a truck. If you add the drivers required to be employed to drive all of these trucks, the driver trainers, the mechanics to maintain the equipment you have thousands of jobs available not to mention dispatchers, load planners, and other essential positions. How do you decide where to start to gain employment?

Driver-in-truck

The transportation industry is very diverse and that’s the beauty of it. You can start in one area and branch out over time into other areas of the industry allowing for continued growth in your career. But you have to start somewhere to gain that knowledge and experience that will stay with you for the future. So where do you start?

The best and easiest place to start is with the area that will give you the best understanding of the industry, has the most positions available, and can earn you money right away. That position is in the driver’s seat. This is the foundation that many of us who began our careers by accident have flourished over the years and gone into other areas of the industry with a strong foundation due to our years in the seat as a professional driver. It offers an understanding of the industry that no other position can give no matter how much you study. It teaches you a multitude of training in areas that will be helpful for the future from geography to dealing with people and much more.

How do you decide which area is best for you? Knowing what type of work interests you is the best way to start. Are you mechanically inclined and like to fix things? Do you like to work on your own and travel? Are you good with paperwork or working in a fast paced environment? Do you enjoy technology or training others? All of these areas have multiple jobs available for the right person and many of these jobs may be available at one company. There is no reason anyone should be unemployed if they have some focus for the future. It means you just have to get started and investigate the best fit for you. Talking to a certified school or carrier may be your best option to getting your career started for the future.

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About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is the author of the books Driven to Drive, Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

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Preparing for a Carrier Road Evaluation

“People just aren’t prepared! I get drivers who show up and think we will give them a safety vest, hammer, gloves, and other equipment which they should have with them. New candidates seem to think that we will supply that for them, but those are the basics of being prepared for a road test. You are expected to bring that with you on a road test with our company” said the recruiter.

Safety professionals with the company conducting road tests have the right to terminate a road test at any time if they feel safety is compromised on the road. This recruiter tells the story of a driver that was on a road test and began to get road rage while performing the test. He was fine on the highway, but when driving in a city environment his attitude changed. The test was terminated part way through with the trainer driving the truck back to the yard.

A road test is more than just testing driving skills, they are also testing your knowledge when conducting an inspection, and how you interact with customers on the job. They are testing your professionalism, dress when showing up for work, and of course they are testing your driving skills. The most important test which may not be on paper but is part of your test is your ATTITUDE! Your attitude is the most important piece of the puzzle and success when trying to get hired on with carriers. Are you willing to learn, listen, and improve over time.

People show up at the company not realizing that they will see a company representative while filling out an application. “This recruiter says, “We have a process that a team member is called when an applicant arrives at our location. If available we try to meet the person right away to get a feel for them before scheduling an interview. I am always amazed how many drivers weren’t expecting to see anyone when applying.”

If you are looking for a position as a driver in transportation realize you are expected to be able to do certain things and first impressions count. Give yourself a professional makeover before heading out into the landscape of transportation.

Here are some points to go over before
heading out to your next interview.

  • Is your resume in good order, neat and clean?
  • Do you have your own safety equipment?
  • Do you look professional?
  • Are you prepared to conduct a proper pre-trip inspection?
  • Have you researched the company and know the type of operation they have?
  • Do you have the proper documents the recruiter requires?

Go through this checklist before each interview or road test and you will be well on your way to being successful when applying on the job front.

find-a-ttsao-Carrier

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is the author of the books Driven to Drive, Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

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Experience the Pride of Trucking through Summer Truck Shows

Summer is a great time to get a view of the trucking industry that not everyone may notice on the road in everyday situations. I almost feel as though there are two different versions of truck drivers going on when I attend events in the industry. There are the public’s view of road raged truckers and then there are the dedicated drivers that show off the passion of the industry such as at the outdoor truck shows.

I wander around these shows talking to drivers and thinking about all the things I’ve heard over the years from the public. Comments like, “truck drivers are just holding up traffic” or “truck drivers look sloppy and don’t care as they drive junk equipment up and down the road.” There is such a disconnect between what I know in the industry and what the public believes about the transportation industry and truck drivers in general. If only we can show the public what most of us know in the industry already, the pride of the industry is strong. We just need to show that to the public.

There used to be one or two large shows in the past that drew all the attention and slowly changed from quality truck shows to music concerts. After those shows shut down many smaller shows started up again and now there are many shows across the region focused on the trucks and pride in the industry. These small shows are the perfect place to get people out to see the pride of the industry. Many of the show organizers are focused on the driver and the trucks and what much of the public doesn’t realize is that these shows are often helping out great causes such as special needs athletes or cancer research. They hold raffles, donations, contests, and many other programs to raise money for their favourite charity and truck drivers step up every time. The shows also bring traffic into local towns helping out establishments in the community through sales from the public. I bet much of the public doesn’t know that the trucks and truck drivers they complain about on the road are the same people helping their communities.

When you go to a truck show you see the real pride of the industry. You see drivers that have spent weeks cleaning their trucks to show quality. You see drivers giving their own time and including their families into an industry they love. You see camaraderie from drivers that you don’t see in any truck stop helping each other when needed. You see organizers working with small teams with no other goal than to give back to the industry and causes they love.

I have been attending truck shows for many years and that pride has been consistent throughout. Whether it is old trucks from the past or custom rides from now or the future there is a definite pride in trucking that the industry seems to see, we just need to show everyone else.

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About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is the author of the books Driven to Drive, Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

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Licence Renewal-Patience and Focus are the Key

As a commercial driver you will be required to be retested for renewal of your licence on a regular basis based on your age and the licence classes you have registered. This is usually accompanied by a medical and if you are not successful in passing the tests required your licence will be downgraded from the commercial class to the basic non-commercial driver’s licence. This can be a stressful time if you haven’t taken the time to prepare properly especially if your licence is required for your job.

I recently had to renew my commercial licence and prepared as I have for the last 35 years even when I was driving. I bought the books, reread each chapter, and prepared mentally for the day. Leave lots of time, clear your head, and be focused is what I would get in my mind each year. Many laugh when I say I buy the books each time when I teach most of the elements in those books but it has been part of my routine for a long time and it is how I prepare each time. The reason is more for terminology than the process. There are many phrases and names used on the tests and in the book that we don’t use in the industry on a regular basis. If you use the slang of the industry all the time you may not understand the terminology on the test. With Mandatory Entry Level Testing being implemented since my last testing I thought they may have added some information about the program so buying the books seemed like a good idea.

I felt comfortable going in to the Drive Test Centre to renew the licence. I had left a whole afternoon for the test so that I wasn’t in a hurry and could take my time without thinking I should be somewhere else. My first thought when going to these testing centres is how long will I be there. You take a ticket and wait and in some centres it may take all afternoon just to get in line for the test.

I was pleasantly surprised to find the centre not overly busy and staff organized. I was called right away to begin the process and the staff was helpful and happy. I completed the required vision test and then was told to enter the testing room and take computer number four. Now this is where things changed for me. I have my tractor trailer licence, my coach licence, and my air brake licence so that is three tests that I have to write. The last time I was in to renew my licences I received a two page paper test for each licence class and didn’t realize they had changed over to computers for the testing.

Computer testing

Using the computers wasn’t a problem, but any unexpected change can throw a person off. The rules are the same as you are allowed a certain number of questions wrong in order to pass as they were in the past. The questions weren’t overly tough but I find you really had to pay attention to what they were asking. The multiple choice questions are designed to throw you off and I did get one wrong because the number I saw was for something else as I didn’t read the question close enough. The questions are delivered randomly and are the same over multiple tests of similar classes. When I thought I was answering questions about the coach I had answered that same question previously in the tractor trailer test. You never really knew which test you were on, but other than that the process was easy enough.

If you are wondering how I did I can tell you I passed all the tests. If I can offer a piece of advice for anyone taking the tests is to have patience and take your time focusing on each question. Once you have selected an answer you can’t go back and correct it. Patience and focus are the key!

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About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is the author of the books Driven to Drive, Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

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Is the Trucking Industry Shutting Down?

There is a lot of homework that goes into choosing the right carrier to work for as a driver and although we often tell truck drivers to research an environment there is only so much a driver can do. You can look at the carrier’s equipment, talk about their maintenance plan, discuss their operating patterns, and look for good company culture. That won’t always tell you the whole story as many companies aren’t going to give you their financial information to review. So how do you know if the transportation industry is something you should pursue?

Someone brand new looking at the industry may be very confused. Job fairs are increasing with carriers looking for multiple drivers to work in their operations showing that there is lots of freight that needs to be transported. On the other hand there have been many stories of late of carriers going out of business on both sides of the border and of all sizes. Is the trucking industry shutting down?

There are many factors that have gone into the latest trucking operations closing from tariffs to operating areas and other factors. Contracts and shipper relationships are a huge factor in a carrier’s success and can be the difference between staying in business or not. Anyone who has been in business will tell you that business relationships and cash flow can make or break a business. Freightwaves has written an article about the latest trucking closure by Timmerman Starlite Trucking and some of the factors that may have been responsible the closure. You can read the article at http://www.freightwaves.com/news/trucking-apocalypse-continues-california-truckload-carrier-latest-victim-regulations-blamed

Company-closed

I honestly don’t think the trucking industry is shutting down, it is doing what it always does in cleaning itself out much like Mother Nature. The strong survive and the weak die off in wildlife and business is no different. There are many factors that have increased expenses for many carriers such as electronic logging devices, increased driver pay, changing regulations, and increased equipment costs. Businesses that don’t evolve with the changing times will be in trouble in an uncertain business climate such as we have today.

Depending on how long you have been in the industry you may have seen this happen in the past. I remember back in the late eighties we went through a similar process and back then we used to say there will only be five trucking companies in Canada. Many will either be bought out or dissolve. I don’t have a crystal ball so can’t tell you which companies will be around in the future, but I can tell you that the trucking industry is not shutting down. It will continue to change as it has always done and companies will start up and go out of business as they have always done. As a driver it is important to do your homework to the best of your ability and look at companies that have longevity and are improving or evolving with the changing times. A carrier with strong customer relationships in freight markets that are stable will be around in the future if they are operating properly. I believe trucking will never go away, but it will change!

find-a-ttsao-Carrier

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

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Driving School Culture Starts at the Top

Being involved with the training industry over many years both directly and indirectly I have heard reviews and complaints on certain types of schools in the industry. I have worked with good schools and heard and seen the bad ones. Many times looking at the schools from the outside may or may not allow you to tell the good from the bad. Both will have trucks, offices, and a website. The real difference comes when applying to a school, starting a school, or operating a successful school?

The industry has been changing over the years with the implementation of Mandatory Entry Level Training and certification processes by the Government that are ensuring that the proper training programs are available to the market. Incident rates have been climbing in recent years and training is being blamed for part of the problem.

When you think of it training facilities can implement many of the Government requirements, but that still won’t make them a good school. The reason is that the culture of the school is really determined by the staff or management of the facility and the dedication to safety and training of the students. If I have a school and am just concerned with putting students through the program in the fastest way possible then that won’t be the best school to attend even if certifications are in place.

Man driving tractor

There have been many reports of students being crowded into a truck with one instructor and showing them a specific route to pass the test. Other reports include instructors doing business on the phone when they should be training or cookie cutting courses in order to charge more money.

A school or company with a good culture will train their staff properly, offer quality in their course material, and have a focus on safety instead of value over money. They will have a good culture that drips down from the top throughout their curriculum and staff ensuring students have a successful program helping the industry have successful workers. Culture is king!

If you are a potential student looking for a training facility then talk to other students and make sure the programming is thorough, staff are safety minded and professional, and the training program will give you all the tools to start a successful career in transportation.

If you are an instructor in the industry ensure you really care about the learning process for your students and that they have the training to be safe professional drivers when they complete the program.

If you are a school owner or company providing training realize training is not about just filling the seats with bodies, but ensuring everyone providing training and contact from trainer to reception is offering quality service. The culture has to come from the top down.

If you are looking to start a training facility deciding on the type of training facility you will be operating and supporting through your business decisions will be paramount. No matter how much making money enters the equation the difference between success and a good name in the industry is culture. If you would like to learn about the steps for starting a training facility the TTSAO has the process documented on their website. You can find the information by clicking here.

Start an Accredited School with TTSAO

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is the author of the books Driven to Drive, Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

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Canadian Trucking Has Come a Long Way

As Canada reaches another birthday I can’t help think about the changes the trucking industry has come through over the years. I wasn’t around in those early 1900’s when the trucking industry was being born to supplement the rail industry and help with the war efforts but I have been around the industry since the early 1980’s and have seen a number of changes from deregulation to dangerous goods to truck equipment changes. I remember those days when the Teamsters were the largest union in the industry, truck drivers drove with uniforms including ties, and there was courtesy on the road. I remember the camaraderie at truck stops and the road where drivers would help other drivers or the general public when broke down at the side of the road.

The industry was a real mix in Canada back in it’s day. We were thought of as the dumping ground for people with a lack of education but it wasn’t really a place for hoodlums. In the early days feeding families took priority over education and there was a lot of work available due to the development of the Country. There was a time when you could not operate on certain days of the week depending on your freight type and that was changed to meet the demand of the people of Canada.

Deregulation opened up the transportation market being a major change for the industry in the late 1980’s and some will argue it was good or bad depending on the person you talk with. To that point companies had to buy licenses and permits to operate even in a local area and much of that was removed with deregulation. In todays market if you can buy a truck with authorization you are set to go. In older days carriers built relationships with the shippers and bought trips permits based on those travel lanes and relationships.

If you would like to see a timeline video for the industry have a look at the video below by the Ontario Trucking Association on the timeline of the industry.

Today the industry is becoming a technology advanced industry affecting everything from drivers to equipment. Safety is now at the forefront and security of freight has become more prominent as our World shrinks in a global market. Although we have developed the industry to be one of the most important industries in Canada responsible for supplying goods and services for Canadians across the Country we are still struggling with old images and a traditional mindset that is not attractive to new generations. It will be interesting to see where the industry goes in the future and I look forward to being part of the industry for a long time and doing my part in a small way to hopefully make it better.

On behalf of myself and the Truck Training Schools Association of Ontario I would like to wish all Canadians a Happy Canada Day. Think about all of those in the trucking industry that has helped make Canada a great place to live.

Canada waving flag
Canada waving flag

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is the author of the books Driven to Drive, Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

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Job Diversity Leading Attraction to get into Transportation

Have you ever been attracted to a job where the money was attractive and once in the industry you found it felt like a dead end? Once you started down that path you saw that everyone ended up doing the same job and there was very little career building areas to move around. When that happens boredom sets in and it is just a matter of time before you feel stuck and unfulfilled. This happens in many manufacturing environments where employees focus on a high hourly wage and benefits hoping longevity will see them through to retirement. We have all seen the writing on the wall when that happens and a plant closes down after a many years in operation.

TTSAO Conference 2018

I recently attended an interview session for people in the trucking industry asking them various questions about what they thought of the transportation industry as they have evolved in their careers. As we completed a number of the interviews I began to see two common themes throughout no matter who I talked with. The two themes were people in the industry and the different career paths available to those in the industry. It really came down to options. The questions for the interviews were created by a separate group so it wasn’t as though I themed the questions or asked them in certain way. I was asked to interview certain people about their career experiences and document the answers. During the course of 28 interviews half of those people mentioned that the opportunities available in the industry through different career paths were the top reasons that people stayed in the industry. Many responded that they started as drivers and over the years have had a number of job titles over their long career with many being with the same employer. I interviewed one person who began her career as a driver, went into dispatch, and is now in safety and operations. Others began in the family business and are now in sales, management, or insurance. Having opportunities to stay in such a diverse industry was the leading reason that transportation was such a lucrative industry to be part of.

The people were the second reason. One quarter of the interviewees said that the people kept them wanting to be involved in the trucking industry. Some said they could pick up the phone and call colleagues in the industry to get information even if that colleague was with a different employer. Others felt the people were genuine in trucking and the type of people that understood what a person can go through allowing them the information needed to solve problems. Others made lifelong friends in the industry that they have not found elsewhere.

TTSAO December 11th Meeting

I myself have experienced the same thing in this industry. I was one of those people that started my career not even in the driver’s seat but carrying furniture into houses as I moved people around the Province. That led to a career as a driver for over 25 years, a fleet supervisor, a trainer, author, and now podcaster just to mention a few. It is all due to the knowledge and friendships I have experienced in the trucking industry. I hope you get a chance to experience what myself and so many others have experienced in this industry in the people and opportunities. It will change your life, it did for me!

find-a-ttsao-Carrier

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is the author of the books Driven to Drive, Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

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3 Tips to Consider Before You Start Team Driving

There are many opportunities in our industry for people to run as teams and there are also many things to consider before you enter into a team operation as it can be a good and bad experience depending on the people involved. Understanding what team driving is and how it works should be the first step in deciding on being part of a team.

Benefits of Team Driving

I have run team a couple of times throughout my career and both times were with people I knew very well. The benefits of working in a team operation are usually money, camaraderie, and faster turn around times on trips. Team operations usually get paid for every mile of the trip whether driving or sleeping. A single driver may get paid 50 cents per mile for every mile they drive but not when stopped or sleeping. In a team operation one person drives and the other sleeps and both team members would get 25 cents per mile the whole time the truck is rolling.

If you are a husband and wife team and both have an interest in trucking then team driving is very popular. Many feel as though they are on vacation and stay out for long periods of time to enjoy the many amazing places in North America.

Teams usually driver far distances because they can keep driving and the truck doesn’t need to stop. You can drive double the distances in half the time of a single driver operation which is why it is so attractive for new people. If you make more money, turn a trip around faster, and have someone with you on the road that you enjoy then what is the downside to team driving?

What to Consider Before Team Driving

Team driving may sound like an attractive option, but there are also many things to consider before jumping into this type of arrangement. You have to really know who you are driving with while trusting them as a driver and their skills behind the wheel. Here are three things you should consider before team driving.

Safety First

Neglecting safety in any operation is bad but neglecting it in team driving can get you killed. You will be sleeping in a moving vehicle while the other person is driving at highway speeds. Are you comfortable with that and can trust that they can handle situations on the road confidently and safely. There have been many accidents in the history of trucking with team members when things went wrong. The team operations that I have seen successfully operate is where both members have strong driving skills with experience behind the wheel. Both team members need to have a safe driving mindset. Safety first!

Personality

Even the largest truck can seem small after a few days on the road and you will be with your partner 24 hours a day. Not only do you need to get along but you need to work together as a team. If one person has to clean up after the other then the operation will go down hill fast. Like minded personalities is a good start but that will only take you so far before you get tired of that person. This is why husband and wife teams work well because there is a stronger connection to each other. Make sure you get along with the other person.

Personal Time and Expenses

We all need time off, but you want to think about your personal time off. Even though a team operation can turn trips faster they also travel longer distances. If you are the type of person that needs to be home during the week or home often then team driving may not be for you.
If the team operation is owner operator based then expenses are something that should be considered. Two people eating on the road can add up quickly and if the operation is employer / employee based with one person paying expenses it may be costing you more money to operate.

Team operations can be good and bad as it really depends on the people. Spouse based teams seem to do well and many enjoy the road making the most of traveling the Country. Teams that don’t have the experience or haven’t thought through the whole process usually have a lot of trouble so really think through the opportunity before accepting a position in a team. Everything looks good on paper.

find-a-ttsao-Carrier

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is the author of the books Driven to Drive, Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

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Become a top brand in the industry

If you are looking to improve your career for 2019 then becoming a top driver then improving your brand may be the way to do it. There are three areas that defines you as a brand and creates the opportunities that will take you forward in your career. If you want to build your personal brand then you need to focus specifically on these three areas. 

Area 1: Attitude

Attitude is the first and most important item of your personal brand. If this area is not in check you can say goodbye to the rest of the program. I have interviewed hundreds of people on my podcast and classes and attitude always comes up as the main factor in the success of ones career in the transportation industry. Your attitude reflects how you think about the job, your carrier, your customers, and the most important, yourself! Attitude makes you want to try harder, be better, and be thorough in what you do.  That makes you do better inspections, dress appropriately, and look professional in your dealings with others. If your attitude is not up to check this is the first thing you should be working on in 2019. 

Area 2: Time Management

Once your attitude has been adjusted (sorry I had to say it) then time management is the next crucial area to work on. You can be the best person in the world, but if you are late to all your customer deliveries then you will not make it in this industry. Time management isn’t just about being on time but how well organized you are, how you plan for delays, and how you plan your trips for maximum profits. Time management encompasses everything in the organizational sector of transportation. Being known as a driver that is on-time and organized can increase your brand ten-fold. Work on this area if you want to be a successful in the trucking industry. 

Truck on highway

Area 3: Teamwork

On a truck everything needs to work in conjunction with other components for a truck to run down the road. If the wheel doesn’t roll when you release the brakes you would have a hard time moving the truck. The same thing goes for teamwork in this industry. If the whole company is not working together a carrier will not be very successful. The system works as a whole from the carriers sales force, to the planning committee, dispatch, and the drivers. If the team doesn’t work together, communicate, and deliver on time everyone will be out of business. Many drivers see themselves as independent components to a carrier but they really are a vital part of a team. Take any member out of the team equation and you will have a flat tire so to speak. 

There is a lot going on in today’s transportation industry and one way to stand out is to be known as a professional driver. Drivers have to start working on their personal brands if they want to be in a position to work for the best carriers in the industry. Being the top in your fleet will offer you positions that require the best professional drivers. Over my career trying to be my best has provided work at great carriers, opportunities for advancement, and a career I am very proud of. Oh sure there have been mistakes along the way but at the end my brand is what provided the benefits of a good career. I just had to work on my brand. Focus on the three areas and you will find success as a professional driver in today’s trucking industry.

find-a-ttsao-Carrier

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

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