Tag Archives: Retention

Navigating Truck World as Training Student

Navigating Truck World

Tom is sitting at his desk in training school nodding off in a day dream when the instructor makes an announcement about a truck show. Sounding like a host from a giant carnival he says. ‘This is the greatest show on Earth and you want to make sure you attend.” Tom lifts his head from his day dream and says, “What’s so big about it?”

‘It’s the biggest show on Earth, well maybe Canada anyway”, says the instructor, “ and you have to be there because it only comes to Toronto every second year.” The instructor hands Tom the brochure for the show outlining five huge halls of trucks, carriers booths, trade show exhibits, seminars, and more. Tom looks it over leans back in his chair and says, “Where do we even start?”

Truck World is produced by Newcom Media and comes to Toronto Truck Worldevery second year with the shows being in Montreal every other year and is renamed Expocam. As the show only comes to Toronto every other year and Newcom is the largest media company within the industry it is a show everyone in the industry attends. The show is three days long and is an inside show and corporate show for Thursday and Friday with Family Day being on the Saturday. Many industry professionals will attend all three days making connections and reuniting with old friends and colleagues.

The show is divided into 5 Halls and each hall is themed to a point. One hall might have all the truck manufacturers, another hall may have all the carriers, with other halls having aftermarket parts. People can request to be anywhere they want and you will find a mix scattered throughout the show. For instance on Friday and Saturday of the show there is a Recruiting Pavilion for carriers all in one place. So how do you navigate a show that size?

Depending on your goals for the show you may want to attend multiple days. Let’s assume you’re Tom sitting in a training school and you’ve just heard about the show. You have a young family and the trucking industry is new to you. Then Saturday would be the day I would go and here is the reason why. Saturday of the show is Family Day and many of the vendors will have things for the kids and all the Halls will be open. The Recruiting Pavilion will only be open on Friday and Saturday of the show. If you’re new to the industry it is good to get your family involved and this is a great way for them to get an idea of the industry you will be getting involved with.

If you are in a school such as Tom you also want to use this time to network with carriers and recruiters to find out what they have to offer. Make sure you have copies of your resume in case you see an opportunity at the show. I always suggest that people looking for a job have their resume in both traditional and electronic forms, but certainly in electronic form on your phone or device of your choice. This way when you meet a recruiter you can send the information instantly while talking to them and possibly fast forward the process. There are many opportunities at a show like Truck World. Checking out the show map upon arrival or before arriving is a good way to target the important parts of the show or find particular vendors.

How do you get to Truck World? Truck World is in Toronto at the International Centre and has a charge of $20 for entry, however I don’t know anyone that pays that since it is fairly easy to get in for free. Depending on when you’ve read this you may still be able to get free tickets through Truck World themselves. Click here to go to the Truck World website https://www.truckworld.ca

If the school you are attending or people in their network are exhibiting they also may offer free tickets with a certain code. Almost every vendor registered for the show has a code to get people in for free. If you’re new to the industry, a veteran looking to improve connections, or just want to get an idea of the people involved in the industry then Truck World is the place to be. It won’t be back for another two years.

Here is another event that will be of interest.

Check out the TTSAO Hiring Event on Saturday May 26th, 2018 with information and opportunities for all careers in the industry. Click here for more information.

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

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Check out the great companies already registered for the TTSAO Hiring Event-May 26th

The TTSAO Hiring Event happening on May 26th, 2018 has many great companies already involved. If you are looking to find opportunities for a long time career in the transportation industry both in the drivers seat and outside of the driver’s seat then this will be the place to be. Free to attend.

Would you like to be involved in the event? Register below:

TTSAO Industry Hiring Event Registration Form2

Companies Already Registered

Check out the Event Information

Carrier Group Hiring Event Poster

Learn more about the event here

 

See you there!

 

 

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Is Your Company Attracting or Repelling Talent?

If a new person walked into your company unannounced, would they want to work there based on first impressions? That was the message from a General Manager of a logistics company the other night. Recruiting has changed from the way it used to be done said this company executive. Let me bring you up to speed.

I was at a company open house the other night as a client opened up a new office in the area and held a small event for their network to see the new space. They were formerly located in a smaller building with basic amenities but had outgrown that office location. This new office is in a high building with beautiful views out of each window and is large, bright, and modern. In the large cafeteria area there is even a pool table and kitchen area that will be perfect for team meetings and gatherings.

As speeches were being presented the General Manager mentioned that recruiting talent is much different today than it had been before. She mentioned in the past that a potential employee in an interview would have to do their best to convince her why they were the best for the job and it was her decision to take a chance on them. Times have changed and now it is so difficult to find talented employees that the conversation has now changed to does this person want to work here? Is the office, the job description, and team members what that person may be looking for in a job or career?

It was quite obvious that this technique was working as I talked with team members at the event that were excited about the space and their careers. I have been working with this company for almost a decade and have seen team members come and go. There were many new team members at the event that had recently joined the team and the energy showed.

Environment is very important to many employees especially truck Chrome-Dump-Truckdrivers. When I was on the road I was very particular about my truck. I had to have it organized a certain way, it had to be clean, and it had to be nice looking. That helped me operate at maximum efficiency and with pride in my company. In fact when I went looking for a job the first thing I would do is drive to the back of the yard of a company and see which was the worst truck in the yard. As a new person that is normally your truck unless it is a yard truck.

So I ask you this question; is your company attracting or repelling talent? It could be the trucks, it could be their office, it could be the team! If I walked in off the street unannounced would I want to work for you? We all know that first impressions count and in today’s job market everything is about attraction and company culture. Who are you attracting?

Looking for quality carriers working with new students? Check out our Carrier Group Members

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

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TTSAO Wraps Up 2018 Conference

The TTSAO (Truck Training Schools Association of Ontario) just TTSAO Conference 2018wrapped up their 3rd annual conference on March 1st of 2018. With a full house present TTSAO kicked off the conference with a bang. Their was a real difference in output and planning with this years conference and it was highly noticed. I have been to many conferences and the conference this year started off to a great start.

Day one began with the TTSAO Carrier Group and newly formed TTSAO Insurance Group holding town hall styled meetings with information on how they are planning to create community within the memberships of the TTSAO. Both meetings were well attended and the information covered was well received.

The next event was the Annual General Meeting and I have to say that I have been to many AGMs and very few have attendance where it was standing room only. The TTSAO has a lot of things going on for the future and apparently many wanted to hear how things would be progressing.

Once the meeting wrapped up it was time for the Conference Cocktail Party sponsored by Revolution Staffing. Held in the area with the sponsors the cocktail party offered beverages and food and a presentation from Kelly Henderson of the Trucking Human Resource Sector Council on Millennials and how to attract them to the industry.

Day two of the conference started out with the MTO presentation on M.E.L.T (Mandatory Entry Level Training) and an insurance panel focused on the myth of young people being allowed to drive at an early age and how to make sure anyone is qualified to operate a commercial vehicle. Guy Broderick of the Carrier’s Group was the moderator and host for the conference this year and did a great job.

TTSAO Conference 2018

Young people were front and centre at the conference as the next two presentations spoke to members of the PMTC Young Leaders Group and a student panel from drivers currently going through training programs. Both presentations offered a look at what young people are looking for in a career and how they are looking for those careers. These were very informative sessions that were of real interest to the audience.

After a great buffet lunch a few key people were recognized for their contribution to the industry and TTSAO membership. Claude Chaulk of Manitoulin Transport received the Industry Service Award for his years of dedication and service to the industry. Also receiving the Appreciation Award was Charlie Charalambous for his dedication and service to the TTSAO and their membership. Congratulations to both gentlemen.

TTSAO Conference 2018

The afternoon sessions wrapped up with a presentation on diversity with Jane Jazwary of Carrier’s Edge talking about women and culture in the workplace and how to make the workplace more appealing for the future. The final presentation was the five year outlook with Lou Smyrlis and a panel of industry executives discussing the future of the industry and where technology and regulations will be taking us over the next five years.

So the TTSAO wraps up this conference with a strong focus to the future. Their next event is the Industry Hiring Event happening on May 26th, 2018 in Mississauga and they have already set the date for their 4th Annual Conference happening on February 27-28th, 2019. Stay tuned to the TTSAO website for updates and information as they take truck training into the future.

To see more pictures form the 2018 conference click here!

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

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TTSAO Goes to the Students for Their Passion in Trucking

As the TTSAO (Truck Training School Association of Ontario) gets set to launch their 3rd Annual Conference on February 28th they will be asking trucking students themselves what brought them into the industry. This conference is heavily focused on youth in the industry and the future of trucking so finding out the reason young people come into the industry in the first place is important.

Mario Da Silva will be moderating a panel of students enrolled in the TTSAO Conference 2017truck training schools to find out why they got involved in the industry and how they see their careers developing for the future. The ideas is to find out what brought them into the transportation industry so training schools know where to focus their efforts in marketing to young people.

The days of getting into the trucking industry because a family member was involved before you or growing up in a truck while your parents drove are gone. Many of the people coming into our industry are from outside of North America and are looking for viable career options. The truck training schools want to ensure that people know trucking can be that viable career.

The conference will also touch on other topics such as diversity in the industry with a presentation from Jane Jazrawy. Transportation is a mix of different cultures and people and Jane will talk about what she sees in the industry as she deals with different carriers.

The 3rd annual conference will also look to the future with a presentation from industry expert Lou Smyrlis as he offers a five year outlook into the future. What can we expect as an industry and who should we expect to see behind the wheel in the future?

With a conference focused on the youth of today, the diversity of the World, and the technology of tomorrow there will be good insight for the those looking to the future. Where will you focus your energy as a business and where should we focus our energy as an industry? My bet is you will find that out at the TTSAO conference starting on February 28th.

Although registrations are officially closed as of Monday February 26th you still may be able to get a seat. Contacting the conference organizers at ttsao@ttsao.com may be able to help you should you still want to attend. You can learn more about the TTSAO (Truck Training Schools Association of Ontario) and get information on upcoming events by visiting www.ttsao.com. We hope to see you there.

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

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Is your school authentic?

Have you ever wondered what makes a potential student choose a school? Is it how many courses and services you have on the menu? Is it how cool the your brochure looks in the front lobby? Is it location or the amount of trucks in the yard? Is it funding? All of these things matter but are they determining factors for a student? They may be the difference for some students but I think much of it comes down to authenticity.

Authenticity goes back to reputation and all of the topics mentioned ttsao truck at sunsetabove as far as quality training, good equipment, good programming and much more. What that student sees on the outside should be a good reflection of what they will receive on the inside with your programming. Authenticity came to mind the other day as I was traveling.

This time of year many people travel to warmer clients for the holidays myself included. We travel to a wonderful island in the south Caribbean where the palm trees sway and the breeze is light. On this tiny island you can find a mix of restaurants, rum shops (small bars), and fast food establishments.

As I was sitting on a bench overlooking the ocean I began watching a new bar try to attract people to their location and this is where I noticed the disconnect. As many restaurants in this area do, they have people out front of the establishment trying to entice you to enter their bar before moving onto the next. Sometimes this works and other times it doesn’t make a difference. As I watched this person trying to get people to go into their bar I thought how this was not showing the authenticity of what the bar was actually like.

The person was nicely dressed holding a menu and asking people when they walked by if they wanted to try the bar. She was dressed as if you were going into a fine dining restaurant to have a romantic meal for two. What people found when they entered the bar was that they didn’t serve any food, had a DJ playing loud music, and the bar was a makeshift bar in an empty parking lot with picnic table seating. Now don’t get me wrong there is nothing wrong with that type of bar however that was not what was being represented up front. The bar was not being authentic to potential customers.

Watching the process got me thinking about how authentic we should be with our schools and businesses. Are what people seeing on the outside a true representation of what the school offers on the inside? Even if you have only one truck will I still get quality job ready training or will it be something different? If you promote new equipment on the brochure but have broken down equipment at the school you are not being authentic.

As we move into a new year with new challenges and dreams we should all monitor how we are representing ourselves to potential clients. We are all different in some way and finding that one item that puts you ahead of the others can make a great difference in your success. Just be authentic when doing so.

I would like to take this time to wish you a Happy New Year and all the best for 2018.

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

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Have you started your educational plan for 2016?

Now that we have gone through the Christmas Season and are approaching the start of another year it is good time to build that educational plan for next year. What is an educational plan? There are many conferences and seminars throughout the year and all have good value and content for making us better. That being said it is very difficult and costly to attend every conference that comes along so having some sort of plan set up with what you would like to learn for the next twelve months is a smart way to go. So how do you set up this educational plan?

First decide on what information you feel you need help with to improve your career or life over the next twelve months. Maybe you want to learn how to manage your team better? Maybe you want to learn techniques to help you recruit new employees to your team? Maybe you are attending for the networking aspects of a conference? Whatever it is that you want to learn add that to your list.

The next item for developing your plan is to determine your budget for the year. How much money can you allocate to seminars and conferences for the year? Don’t forget to include any travel requirements such as hotel and air fare.

The last piece of the puzzle is the time commitment. How much time can you allocate to attending seminars and conferences? This time commitment may be dictated to you by your boss, clients, or workload. You can break the time piece in different ways. Do you want to attend a seminar or conference every month, every quarter, semi annually or annually? Don’t forget to include who should be attending with you if it is relevant to others employees on your team. Once you have all this information together you are ready to start choosing seminars and conferences that meet your educational plan.

Knowing why you are attending a conference will not only help you in retaining the information you are looking for, but will set you up for educational success and help you determine which events are right for you. Below is information that will be important to your educational plan.

The TTSAO (Truck Training Schools Association of Ontario) is holding their first annual conference focusing on recruiting and retention. The conference will offer an interview session with Dan Einwetcher, Chairman and CEO of Challenger Motor Freight Inc. as he is interviewed by radio host Stan Campbell of Trucker Radio. Panel sessions include a recruiting discussion with members of the Private Motor Truck Council, recruiting strategies from trade publication experts, and retention strategies from panel members of top fleets in the country. Click here to check out the official line up on the TTSAO website. This conference will be important to those that have duties involved in recruiting and retention. John G. Smith, Publisher and Editor of Private Truck Council Magazine will be the Master of Ceremonies. You won’t want to miss this conference and it should be the first on the list of your educational plan. Seats are filling up fast so click here to register today!
About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an artist, author of the books Driven to Drive and Running By The Mile, consultant, and speaker. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training industry ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

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