Tag Archives: truck training

Become a top brand in the industry

If you are looking to improve your career for 2019 then becoming a top driver then improving your brand may be the way to do it. There are three areas that defines you as a brand and creates the opportunities that will take you forward in your career. If you want to build your personal brand then you need to focus specifically on these three areas. 

Area 1: Attitude

Attitude is the first and most important item of your personal brand. If this area is not in check you can say goodbye to the rest of the program. I have interviewed hundreds of people on my podcast and classes and attitude always comes up as the main factor in the success of ones career in the transportation industry. Your attitude reflects how you think about the job, your carrier, your customers, and the most important, yourself! Attitude makes you want to try harder, be better, and be thorough in what you do.  That makes you do better inspections, dress appropriately, and look professional in your dealings with others. If your attitude is not up to check this is the first thing you should be working on in 2019. 

Area 2: Time Management

Once your attitude has been adjusted (sorry I had to say it) then time management is the next crucial area to work on. You can be the best person in the world, but if you are late to all your customer deliveries then you will not make it in this industry. Time management isn’t just about being on time but how well organized you are, how you plan for delays, and how you plan your trips for maximum profits. Time management encompasses everything in the organizational sector of transportation. Being known as a driver that is on-time and organized can increase your brand ten-fold. Work on this area if you want to be a successful in the trucking industry. 

Truck on highway

Area 3: Teamwork

On a truck everything needs to work in conjunction with other components for a truck to run down the road. If the wheel doesn’t roll when you release the brakes you would have a hard time moving the truck. The same thing goes for teamwork in this industry. If the whole company is not working together a carrier will not be very successful. The system works as a whole from the carriers sales force, to the planning committee, dispatch, and the drivers. If the team doesn’t work together, communicate, and deliver on time everyone will be out of business. Many drivers see themselves as independent components to a carrier but they really are a vital part of a team. Take any member out of the team equation and you will have a flat tire so to speak. 

There is a lot going on in today’s transportation industry and one way to stand out is to be known as a professional driver. Drivers have to start working on their personal brands if they want to be in a position to work for the best carriers in the industry. Being the top in your fleet will offer you positions that require the best professional drivers. Over my career trying to be my best has provided work at great carriers, opportunities for advancement, and a career I am very proud of. Oh sure there have been mistakes along the way but at the end my brand is what provided the benefits of a good career. I just had to work on my brand. Focus on the three areas and you will find success as a professional driver in today’s trucking industry.

find-a-ttsao-Carrier

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

Please follow and like us:

Your resume May Be Your First Impression

Don’t expect to get hired if you’re as “Blah” as your resume! I was reading a question on a posting website where a driver said, “On paper I’m blah, I wouldn’t hire me, I’m woefully honest about things.” He went on to explain he was looking to haul regional van freight around the Midwest. He also mentioned that he had been driving for 20 years and had been through a number of bad carriers and was looking for a carrier that he felt deserved his experience. Reading this post a number of issues jumped out at me as to why this driver may not be experiencing the industry the way he should.

There are many opportunities available in trucking with different types of carriers, just go to any job fair to see them all lined up side by side. That being said carriers are also looking for he right person and not just anyone to join their team. Safety, experience, and professionalism all come into play when employers are looking for team members so that first impression is still very important when looking for work. There is one trait that many people don’t see as important but may be the most important part of your resume, your attitude.

If we go back to the opening of this article this driver wouldn’t even hire themselves to drive. That shows us a lack of enthusiasm for the job and bad self image. That attitude will creep into his work causing him to work for carriers that don’t respect him or he won’t work for carriers that pay what he is worth. Self image and attitude are a dangerous place and I am certainly not a professional in this area but his attitude is possibly keeping him back.

It sounds like he needs some help with his resume whether he is a stellar driver or not. He even admits it doesn’t look impressive and that he wouldn’t hire himself. A resume is easy to fix and assuming this driver has a safe driving history it may be a matter of arranging the resume to look a little more impressive. Many times the important part of a resume is not so much that you did some amazing feat that stands out from the crowd, but that you show longevity, safety, and growth throughout your career. If you have a resume that shows you worked for one or two companies during your career that is more impressive than someone that jumps around carrier to carrier every year from an employment standpoint.

depressed-person

The last part of the opening paragraph is his 20 years of experience and he is looking for the industry to give back to him for his experience. That attitude is entitlement and has been the killer of many careers for experienced and inexperienced drivers. Whether you’ve worked one year or twenty years the industry is not going give you a clean slate to the perfect job. You have to work for that position and that is where improving yourself over your career through education and work type are important. In business or careers there is only one way to go, up or down. If you’re not growing then you are heading the other way whether you know it or not. Set some goals and be willing to learn and try new things along the way.

This driver may be a stellar driver when it comes to operating the vehicle but his attitude and self image will keep him down for a long time. The other factor is the entitlement piece. You may feel that the industry owes you for a long career, but I can tell you from experience that there are many good people looking for work that have good solid work histories. You have to make your mark and keep yourself employable to have a sustainable career for the future. You can do it!

find-a-ttsao-Carrier

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

Please follow and like us:

Truck Drivers are the Glue to Keeping Trucking in Motion

I hear it everyday from carriers that the people coming into the industry are lacking commitment and don’t seem to have the skills necessary for the job. I see it in my classes that many students are trying to cookie cut their career and find the perfect job from day one. We see it as a whole in the industry that things are in a state of flux and organizations are trying to come up with answers that address the needs of the industry. No easy fix for sure! There is one constant component in the whole equation and that is you, the driver, the student, you’re the glue.

Why are you the glue, that important piece of a very complex puzzle? You are the piece that controls everything. As a driver you are in demand in the industry. There is a major recruiting shortage that is getting worse and drivers are needed badly. As a student you want the best job you can get, but getting that job may be harder than you expected because it is not just about driving a truck. As an industry we have been trying to find the right mix of regulations for both drivers and companies working in the industry and that has made the industry more complex over the years. How you perform as a driver glues all of those issues together. So how does this affect us going forward?

There are many that believe we don’t have a recruiting shortage but lack the necessary driver qualifications in today’s drivers. The industry has changed so much that once it was a dumping ground for people without education, it has now become one of the most regulated and education rich industries in North America. So how do you succeed in an industry that is changing at the speed of sound? The secret is to educate yourself, network, and take your position seriously.

For the most part people looking into the transportation industry have no fondness of being in classes or increasing their education. Many believe if they can drive then they have all that is needed to be successful as a professional driver. In fact the most popular reason that people get into this industry is because they went on a long trip, enjoyed the drive, and thought truck driving might be for them. What changes is when they actually get into the training aspect of the job they realize driving is only one part of the position. There are many different components to the job and driving is only 50 percent at best. Keeping yourself educated is the important aspect of being successful in today’s transportation industry. The other 50 percent of the job duties needed to be successful encompasses everything else that a driver does on a daily basis. Educate yourself regularly through videos, publications, podcasts, or other sources that you come across everyday. Find the ones that are best for you and keep up with the industry.

Man-with-blue-truck

Take your career to the next level and secure your position in the changing area of transportation. There is no reason why any person with a valid commercial licence should not be working for a decent carrier unless they choose not to drive. Realize that driving is only a portion of your responsibilities and the industry is changing. Don’t be one of the statistics of this industry, be part of the solution, be the glue that keeps it together.

find-a-ttsao-school-icon-r2

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

Please follow and like us:

Making our Industry Attractive to Millennials

How do we make our industry attractive to young people? Recruiting events are in high gear this Spring with multiple events happening each month starting in February and continuing into early Summer. Having attended many of these events across the Province I can tell you from first hand experience that the events are well attended with many people looking at the trucking industry. The question, is it enough to attract people to your team?

The argument is still out on whether there is an actual driver shortage or a qualified driver shortage in the industry? The real question is how do we make this job attractive to the next generation? With older generations cool trucks had a lot to do with it, following in your Father’s footsteps, or a love of working with machinery would be a big draw to starting a career in transportation. Those avenues have dried up as of late with fewer people coming in from those areas and more immigrant workers looking for a future in Canada.

There was a recent article in Truck News talking about the image of trucking and what we need to do to attract the younger generation. It talked about demographics and the future of the industry if we don’t do something to make the industry more attractive and soon. You can read the article here – https://www.trucknews.com/human-resources/you-really-have-some-work-to-do/1003090712/

Having Millennials myself there is a difference into what they want and what trucking can offer. Many younger people are looking for that lifestyle balance which is tough in trucking. Older generations have put working in front of many other areas of their lives and the younger generation doesn’t want to do that. By focusing more on lifestyle it is taking them longer to grow up for some and even harder to get into a career. This is why the gaming industry is so attractive, it’s what they do. Add on the pressure of social media where young people can see another person their age make millions by creating a YouTube channel and they find that even more attractive. Who can blame them?

Millennials- how to attract them to your team?

When we turn back to the transportation industry we see exactly the opposite of all of those things. We see long hours at work, we see a lifestyle that doesn’t offer the compensation or the fun of what young people are doing now. it’s also not where their friends are heading. Even though the career steps are there young people don’t see how the hard work is going to better their lives even though we as a different generation have lived it and try to tell them about it. The real question is what are we doing to address those issues and make trucking look sexy? How are we going to offer a work / lifestyle balance, earn a decent income, and offer an opportunity to be a star or do work that is cool? If you can implement those items into your recruiting I believe you will attract young people, I know it is easier said than done!

My suggestions are as follows:

  • We need to get create an industry where the hours are shorter such as a 40 hour work week.
  • Change the compensation and career towards a skilled trade so there is career progression.
  • Show the technology side of the business and the types of jobs needed in the future.
  • Show how cool the work is through it’s independence and travel.
  • Improve the trucking image as a whole to be more attractive to the younger generation.

Do you have those elements in your recruiting campaign? If there is a way of creating them then you will be a front runner for success.

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

Please follow and like us:

How much is a load worth versus a life?

You’re a new driver and told by dispatch, “Get it there no matter what!” You’re running late due to problems on the road and the boss needs to make the customer happy and wants you to push through the night. You didn’t properly load your truck and have had load problems the trip from the shipper so you are focusing on other elements and not your driving. You’re in-experience, in-attention, and job in-securities all come together at once causing a life changing experience and you now look down a road of loss potential and life as a whole.

This week the driver of the Humboldt Bus crash was sentenced for the trucking accident that happened back in March 2018. A young driver with only three weeks of experience was driving through the night having trouble with the tarp on his load, he missed warning signs to a dangerous road crossing, and hit a bus with a hockey team killing 16 people and injuring many more. The team was from a tiny town in Western Canada named Humboldt and the surrounding area and this crash has devastated the town, the Province, and the Country. What’s worse is that it could have been prevented.

The driver and company were found guilty. The company was suspended and the driver charged with 8 years in prison, not allowed to drive for a number of years afterward, and may even be facing deportation. The driver had three weeks of training before being put on the road with a truck and load that many people with years of experience wouldn’t have been given.

So the question is, “How much is a load worth versus a life?”

Truck Crash

The decision on how to move forward is always held with the driver as they are the last point of contact between company and load and this is why it is extremely important for drivers to know what they’re doing and the consequences of their actions if they decide to move forward. When a driver is new they are constantly trying to remember their training and hoping they don’t have problems. Knowing how to do things properly and not being afraid to ask questions when unsure of a process should be part of your line of defence while on the road. Keeping your job by overriding safety precautions and training is a sure way to get yourself in trouble on the road as we’ve seen here.

TTSAO-carrierl-banner-2018

The driver from Humboldt will have 8 years to think about his actions and evaluate where he went wrong. Even worse is that he will see the faces of the victims in his mind for the rest of his life. Many drivers that have been in an accident with casualties never drive again. Many times I talk about knowing what type of driver you want to be and this is where the “rubber hits the road”so to speak. Not knowing your priorities as a driver can change your life and the lives of those around you. The question you need to ask yourself every time an issue comes up with a load is, “ How much is this load worth compared to a life?” I hope you choose the correct answer because the life you are thinking about may be your own.

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast for Truck Drivers. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

Please follow and like us:

Final day for submissions is next Thursday, March 14, 2019!

Follow these 4 easy steps for your chance to be in to WIN the TTSAO SmartDriver Challenge:

1 – Driver tracks trip data over a pre-established route and enters the data in the Fuel Consumption Form’s Pre-Training Assessment column

2 – Driver completes the SmartDriver for Highway Trucking online “Fundamentals” training (45-60 mins) at: https://smartdriver.eduperformance.com/client?culture=en-CA

3 – Driver tracks trip data over the identical pre-established route and enters the data in the Fuel Consumption Form’s Post-Training Assessment column

4 – Email your completed Fuel Consumption Form(s) to admin@ttsao.com

Remember$1600 worth of cash prizes and MORE* to be awarded to participating Truck Drivers and Driving Instructors/Fleet Managers!

*The first 90 completed forms received will qualify for an HONORARIUM!

*Honorarium for submitting New Driver data: $50 – drivers with less than 1 year of commercial vehicle driving experience

*Honorarium for submitting Experienced Driver data: $200 – drivers with more than 1 year of commercial vehicle driving experience

Please follow and like us:

CHET gives a presentation to the Peel Goods Movement Task Force

Hard on the heels of the Conference, I  was involved in giving a presentation to the Peel Goods Movement Task Force last Friday, and I now know that we, as a group (TTSAO) through CHET are accepted as a stakeholder in relation to Training.    A big plus for the Association to be among such an elite level of planners, logicians and academics in transportation. To view the information check out the link below.

https://www.peelregion.ca/pw/transportation/goodsmovement/pdf/goods-movement-strategic-plan-2017-2021.pdf

Please follow and like us:

Truck Training is a Relationship

The TTSAO (Truck Training Schools Association of Ontario) had their 4th annual conference at the end of February with a lot of good information shared with attendees. There were new awards, many great discussions around truck training and how schools or carriers can work closely together. Check out the conference recap here.

A panel discussion led by Geoff Topping of Challenger Motor Freight and consisting on Leanne Quail of Paul Quail Transport, Matt Richardson of Kim Richardson Transportation Specialists Inc, Garth Pitzel of Bison Transport, and Philip Fletcher of Commercial Heavy Equipment Training talked about carrier and school relationships and how it affects students coming into the industry. One of the areas that I thought was interesting about the panel discussion was the fact that relationships between carrier, school, and student were extremely important in the success of a student becoming a professional driver.

Geoff-Topping

Schools are working closely with carriers and developing strong relationships because they understand that carriers are playing a major part in truck training even if they don’t provide it. I have always said to new drivers that their first point of contact should be with a carrier of choice to find out what type of training they require and if they work with certain schools. This allows a student to get training knowing they are able to be hired once they graduate from the school.

TTSAO-School-banner-2018

Good certified schools also understand that truck training is more than just passing a test and that training is a foundation for your whole career. Having that relationship with a carrier allows a school to prepare that student for the carrier style of operation so the student is successful at the end of the training.

Best-practices-panel

Carriers are investing in a student when they sign on and much of their orientation is focused on competency and skills training when a new driver starts with the fleet. The carrier’s job is to groom that driver once they have the basic skills and working with certain schools is offering that comfort that a new driver has been trained to certain standards. Although many carriers have formal mentor programs they know that mentorship and training happens best when it is a natural fit between the new driver and trainer. Many of us can remember our mentor or trainer when we got started hopefully as good memories. Carriers realize this and are focusing on soft skills and the customer service side of the improving a driver. Trust is a main factor in a relationship between a school, student, and carrier. Careers, safety, and the future depend on it.

TTSAO-carrierl-banner-2018

As a new student or driver it is important for you to spend time building that relationship with a school and a carrier. Go to events and meet the recruiters. Call carriers and find out which school they work with in your area and why. Talk to the schools about their training programs and which carriers they work with to evaluate what job types are available. Start that relationship before you even choose a training provider and it will help streamline the process of becoming a truck driver. Not only will that save you time, resources, and money, but will also fast track you into a quality carrier right from the start. If you need help getting started then www.ttsao.com is a good place to start.

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast for Truck Drivers. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com

Please follow and like us:

What Type of Experience Do You Need as a New Driver?

A friend of mine graduated from a school with a new commercial drivers licence. He has completed training, did well on his test, and is now looking for a position with a company. He has been told by many carriers that he needs at least one year of experience before they will send him over the road to drive across the country. He has a couple of opportunities that would take a chance on hiring him, but he is not sure he is ready to go out on the highway. He says he prefers to stay close to home and has the opportunity to work at a local job picking up garbage for a local waste company. His dilemma is if he accepts the job at the waste company will that experience go towards having one year of driving experience? My answer is yes and no!

There is no right or wrong answer to the question of experience because much of it depends on the equipment, company, and type of work you are involved in. Let’s break it down so you can see how the experience will help or not help my friend.

Getting the job at the waste company will offer him some experience in the industry. He will be around equipment and will be conducting items like pre-trip inspections, city driving experience, and possibly offer advancement in the industry. What he will lack at the waste company depending on the equipment is the experience of driving a tractor trailer as much of the equipment in those types of operations is class “D” Straight truck equipment. He may not be gaining experience that will help him later transition to being an over the road highway driver. Once he moves to another job after a year he may be even more rusty because he hasn’t used those driving skills for a long time. After a year in a straight truck companies will still look at his experience as a new driver so he may not be so far ahead. He would need additional training.

Man driving tractor

If my friend was to go directly to work for someone that operates the type of equipment he was trained on such as a tractor trailer he would be gaining the experience for the equipment he was trained on. He could find a local company if that’s what he chooses and that would be a great way to gather experience for the open road. He would have more options after that year because he would have verifiable experience on over the road equipment.

It is important to gain experience directly after your training for that training to be engraved in your mind and become something that is routine. There are many licenced drivers that have never turned a wheel because they have decided to go in another career direction after training. They may be licenced but they aren’t experienced and are effectively at the starting point again. I am a firm believer in a step type of program for new drivers but it is important that program includes the type of equipment they were trained on. Look for experience in your trained type of equipment and it will work towards that experience marker.

TTSAO-carrierl-banner-2018

About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast for truck drivers. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit

www.ttsao.com

Please follow and like us:

Please welcome new members Bryson Insurance and The City of Markham

Please welcome new members Bryson Insurance and The City of Markham as new members joining this month to the TTSAO Network.

Bryson Insurance Ltd
Contact: Tracy Makris
Email:  tmakris@brysoninsurance.ca
Address:  541 Bayly Street East
Ajax ON  L1W 1Z7
Phone: 905-426-5022
Fax: 905-426-4959
Website: www.brysoninsurance.ca & www.truckinginsurance.ca


The City of Markham
Contact: Jonn Faustino
Email:  jfaustino@markham.ca
Address:  101 Town Centre Blvd.
Markham ON L3R 9W3
Phone: 905-477-7000 ext.2385

TTSAO-logo-2018

Please follow and like us: