It has always been said that trucking is in your blood and it’s a very true statement. The problem is that it doesn’t always start there. When I started trucking it was just a job, but my passion for the industry grew and it became a career. There are many however that did not find that passion early in their career and have had bad trucking careers. That negative thinking about a trucking career has infiltrated our industry and caused good opportunities to be lost because of hearsay. What I have been noticing however is that those outside of North America are seeing the opposite, they see trucking as a viable and profitable business. Is this just a matter of looking at the industry in a different way? Much of it comes from the origins of the person and maybe there lies the secret into viewing new opportunities.
As I write this article I am vacationing on the beautiful island of Barbados. This is a weird place for a story about trucking in North America to begin but this story has a way of turning full circle and hopefully will illustrate my point about how others view the industry. I will call this person Tim to protect his identity. I met Tim originally in Canada through a TTSAO driving school. He had been to Canada in the past, had family in Canada and decided he wanted to become a truck driver here. He paid his own way, entered the course and got his licence. We met for a coffee to talk about the industry and we hit it off. He asked me to call him when I arrived in Barbados, so we met recently to talk about the process of moving to Canada. He was hired right out of school by a company and they are sponsoring him to Canada. Right now he is waiting on paperwork. As we talked I moved into some harder questions about his move.
He explained how the economy on this beautiful island is still in a recession and he doesn’t see it changing for a number of years. There are many issues from Government to income restrictions that are causing problems for the people of the island. As a business owner he is seeing changes in his lifestyle that is seriously affecting his family. He sees the trucking industry as an opportunity for success and change for his family. Making the wages that drivers do and the other benefits of living in Canada make for a very attractive lifestyle, something most of us take for granted. It is very ironic that I am on an island that I would love to stay for many months and those that live here are trying to get out of the economic downfall. Talking to someone like Tim can make us all feel a little prouder about living in Canada.
So as many in North America are putting down trucking maybe we need to look at it as the opportunity that it is. It’s not only a career, but for some the opportunity of a lifetime. Let’s stop focusing on just the dollars and address the industry on what it can offer as a whole. There is a world out there waiting for that opportunity.
About the Author
Bruce Outridge has been in the transportation industry for over 30 years. He is an artist, author of the books Driven to Drive and Running By The Mile, consultant, and speaker. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training industry ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your areas visit www.ttsao.com