Recruiting or retention, which is more important? Depending on which side of the coin your job lies you may feel either recruiting or retention could be more important or both. The truth is that I know many companies that just a few years ago thought that recruiting was more important to keep the seats filled. Then the driver shortage came about and people were doing everything they can to hang on to the people they have on staff now. Some of that meant lowering the bar or excusing mistakes made. Over the last couple of years there has been a switch and focus on retention. The smarter players in the transportation industry have figured out that their drivers are important to the operation and livelihood of the company.
I have always said in my own articles and blog posts that every company should focus on the team members they have. Just like a business should focus on the clients they have as it is harder to get new clients than to keep ones already dealing with you, retention works the same way. Things are changing again in the transportation industry and there is now a strong focus on retention. There are just very few people coming into the system that if you don’t focus on retention there will be no people in the seats. I believe there will be a large changes for training centres as well in the future and TTSAO is already on the forefront. Recruiting will always be important to the transportation industry, but if you don’t focus on retention the system will operate like a hamster on a wheel. If either area is of importance to you then the TTSAO conference is the place to be.
The TTSAO is helping on recruiting and retention issues through their first annual conference being held in Mississauga Ontario on February 23-24, 2016 at the Sandman Signature Convention Centre. The feature presentation will be with Challenger Chairman and CEO Dan Einwechter talking about how the company has become successful over the years. In addition to the main feature there will be breakout sessions with other transportation professionals and members of the private fleet industry. You can view the full schedule and register through the TTSAO website. The seats are filling up fast for the event and seating is limited. You will see that 2016-2017 will be focused on retention whether on a grand scale like a conference or smaller scale such as a team meetings. As many companies adjust to the changing landscape in transportation retention strategies will be at the forefront. Get ahead of the pack and join the TTSAO at their first annual conference. You won’t regret it!
About the Author
Bruce Outridge has been in the transportation industry for over 30 years. He is an artist, author of the books Driven to Drive and Running By The Mile, consultant, and speaker. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training industry ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com