As the TTSAO (Truck Training School Association of Ontario) gets set to launch their 3rd Annual Conference on February 28th they will be asking trucking students themselves what brought them into the industry. This conference is heavily focused on youth in the industry and the future of trucking so finding out the reason young people come into the industry in the first place is important.
Mario Da Silva will be moderating a panel of students enrolled in the 
truck training schools to find out why they got involved in the industry and how they see their careers developing for the future. The ideas is to find out what brought them into the transportation industry so training schools know where to focus their efforts in marketing to young people.
The days of getting into the trucking industry because a family member was involved before you or growing up in a truck while your parents drove are gone. Many of the people coming into our industry are from outside of North America and are looking for viable career options. The truck training schools want to ensure that people know trucking can be that viable career.
The conference will also touch on other topics such as diversity in the industry with a presentation from Jane Jazrawy. Transportation is a mix of different cultures and people and Jane will talk about what she sees in the industry as she deals with different carriers.
The 3rd annual conference will also look to the future with a presentation from industry expert Lou Smyrlis as he offers a five year outlook into the future. What can we expect as an industry and who should we expect to see behind the wheel in the future?
With a conference focused on the youth of today, the diversity of the World, and the technology of tomorrow there will be good insight for the those looking to the future. Where will you focus your energy as a business and where should we focus our energy as an industry? My bet is you will find that out at the TTSAO conference starting on February 28th.
Although registrations are officially closed as of Monday February 26th you still may be able to get a seat. Contacting the conference organizers at ttsao@ttsao.com may be able to help you should you still want to attend. You can learn more about the TTSAO (Truck Training Schools Association of Ontario) and get information on upcoming events by visiting www.ttsao.com. We hope to see you there.
About the Author
Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com