Become a top brand in the industry

If you are looking to improve your career for 2019 then becoming a top driver then improving your brand may be the way to do it. There are three areas that defines you as a brand and creates the opportunities that will take you forward in your career. If you want to build your personal brand then you need to focus specifically on these three areas. 

Area 1: Attitude

Attitude is the first and most important item of your personal brand. If this area is not in check you can say goodbye to the rest of the program. I have interviewed hundreds of people on my podcast and classes and attitude always comes up as the main factor in the success of ones career in the transportation industry. Your attitude reflects how you think about the job, your carrier, your customers, and the most important, yourself! Attitude makes you want to try harder, be better, and be thorough in what you do.  That makes you do better inspections, dress appropriately, and look professional in your dealings with others. If your attitude is not up to check this is the first thing you should be working on in 2019. 

Area 2: Time Management

Once your attitude has been adjusted (sorry I had to say it) then time management is the next crucial area to work on. You can be the best person in the world, but if you are late to all your customer deliveries then you will not make it in this industry. Time management isn’t just about being on time but how well organized you are, how you plan for delays, and how you plan your trips for maximum profits. Time management encompasses everything in the organizational sector of transportation. Being known as a driver that is on-time and organized can increase your brand ten-fold. Work on this area if you want to be a successful in the trucking industry. 

Truck on highway

Area 3: Teamwork

On a truck everything needs to work in conjunction with other components for a truck to run down the road. If the wheel doesn’t roll when you release the brakes you would have a hard time moving the truck. The same thing goes for teamwork in this industry. If the whole company is not working together a carrier will not be very successful. The system works as a whole from the carriers sales force, to the planning committee, dispatch, and the drivers. If the team doesn’t work together, communicate, and deliver on time everyone will be out of business. Many drivers see themselves as independent components to a carrier but they really are a vital part of a team. Take any member out of the team equation and you will have a flat tire so to speak. 

There is a lot going on in today’s transportation industry and one way to stand out is to be known as a professional driver. Drivers have to start working on their personal brands if they want to be in a position to work for the best carriers in the industry. Being the top in your fleet will offer you positions that require the best professional drivers. Over my career trying to be my best has provided work at great carriers, opportunities for advancement, and a career I am very proud of. Oh sure there have been mistakes along the way but at the end my brand is what provided the benefits of a good career. I just had to work on my brand. Focus on the three areas and you will find success as a professional driver in today’s trucking industry.


About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is an author of the books Driven to Drive and Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit


Membership in the Truck Training Schools Association of Ontario can be of great benefit to you, whether you provide commercial driver training, employ drivers, or are in some other segment of the transportation industry. Join our association today to become part of this team of professionals whose goal is to improve and unify truck driver training standards, resulting in highly skilled, better prepared, entry-level and re-certified commercial drivers.

Scroll to Top