Driving School Culture Starts at the Top

Being involved with the training industry over many years both directly and indirectly I have heard reviews and complaints on certain types of schools in the industry. I have worked with good schools and heard and seen the bad ones. Many times looking at the schools from the outside may or may not allow you to tell the good from the bad. Both will have trucks, offices, and a website. The real difference comes when applying to a school, starting a school, or operating a successful school?

The industry has been changing over the years with the implementation of Mandatory Entry Level Training and certification processes by the Government that are ensuring that the proper training programs are available to the market. Incident rates have been climbing in recent years and training is being blamed for part of the problem.

When you think of it training facilities can implement many of the Government requirements, but that still won’t make them a good school. The reason is that the culture of the school is really determined by the staff or management of the facility and the dedication to safety and training of the students. If I have a school and am just concerned with putting students through the program in the fastest way possible then that won’t be the best school to attend even if certifications are in place.

Man driving tractor

There have been many reports of students being crowded into a truck with one instructor and showing them a specific route to pass the test. Other reports include instructors doing business on the phone when they should be training or cookie cutting courses in order to charge more money.

A school or company with a good culture will train their staff properly, offer quality in their course material, and have a focus on safety instead of value over money. They will have a good culture that drips down from the top throughout their curriculum and staff ensuring students have a successful program helping the industry have successful workers. Culture is king!

If you are a potential student looking for a training facility then talk to other students and make sure the programming is thorough, staff are safety minded and professional, and the training program will give you all the tools to start a successful career in transportation.

If you are an instructor in the industry ensure you really care about the learning process for your students and that they have the training to be safe professional drivers when they complete the program.

If you are a school owner or company providing training realize training is not about just filling the seats with bodies, but ensuring everyone providing training and contact from trainer to reception is offering quality service. The culture has to come from the top down.

If you are looking to start a training facility deciding on the type of training facility you will be operating and supporting through your business decisions will be paramount. No matter how much making money enters the equation the difference between success and a good name in the industry is culture. If you would like to learn about the steps for starting a training facility the TTSAO has the process documented on their website. You can find the information by clicking here.

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About the Author

Bruce Outridge has been in the transportation industry for over 30 years. He is the author of the books Driven to Drive, Running By The Mile, and host of The Lead Pedal Podcast. TTSAO also known as the Truck Training Schools Association of Ontario has certified member schools in the truck training vocation ensuring quality entry level drivers enter the transportation industry. To learn more about the TTSAO or to find a certified school in your area visit www.ttsao.com


Membership in the Truck Training Schools Association of Ontario can be of great benefit to you, whether you provide commercial driver training, employ drivers, or are in some other segment of the transportation industry. Join our association today to become part of this team of professionals whose goal is to improve and unify truck driver training standards, resulting in highly skilled, better prepared, entry-level and re-certified commercial drivers.

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