ExceleRATE reducing attrition, increasing safety stats

(February 27, 2024) — In only nine months since Impirica teamed up with TTSAO to launch ExceleRATE driver risk evaluation across Ontario, schools and clients are seeing significant measurable results.

Impirica’s CEO Peter-John Barclay is taking the week ahead of the Truck Training Schools Association of Ontario’s (TTSAO’s) annual conference to visit clients before his February 29 th presentation, and the feedback he is receiving is encouraging.

“From the start, our philosophy has been to under-promise and over-deliver,” says Barclay, who notes he is also using the Ontario tour to introduce customers to Wade Carson, VP of Business Development.

“What we’ve seen amongst the (TTSAO) members with the power providers program is that there are actually opportunities for them to grow a new revenue stream. They have been able to add a best-in-class service line to their offering, doing a a cognitive screen on the driver that is looking at an angle that was not necessarily picked up through the traditional road test or road evaluation.”

ExceleRATE is a proactive driver risk evaluation designed to answer the question of driver fitness-for-duty. The program addresses the challenge of identifying impairment risk resulting from underlying medical conditions, which traditional training methods may not detect.

For the initial roll out of the ExceleRATE program in May 2023, a select number of TTSAO registered schools were identified to offer ExceleRATE to existing and prospective clients for third party evaluations.

“TTSAO and Phil Fletcher have been amazing supporters of our program,” Barclay notes. “Largely because of the rigor and the objectivity it brings to evaluation, but at the same time, the consistency. There’s consistent artifact or piece of diligence that can be associated with every driver that goes through a training program.

“That brings a level of objectivity to the experience of evaluation that’s really a nexus point. It brings something to the industry that is best in class, combining a data analytical approach with the experience of an evaluator or a training instructor.”

Matt Richardson of KRTS Transportation says “The return on investment that KRTS has seen since beginning to offer the ExceleRATE product to our students and corporate customers has definitely been positive.

“The most obvious factor in this is that we have added an additional revenue stream into our corporate training services that gives our customers a proven tool to help actively measure and manage driver risk. When it comes to the student training side of KRTS, we have received great feedback from our 200-hour AZ program participants who have enjoyed the process of completing the VITALS cognitive testing, and we as an
organization benefit from getting a quantified look at the results prior to the students completing any of their practical training.”

Impirica’s ExceleRATE is another example of the TTSAO’s conference theme for 2024, “Take a Quantum Leap into the Future.” The conference is being held once again at the Lion Head Golf and Country Club in Brampton with a conference room package available at the Fairfield Inn & Suites Toronto Mississauga.

In addition to Barclay’s presentation on ExceleRATE, keynote speaker Heather Grondin will bring a multi-media update on the Gordie Howe International Bridge project which will provide a new link between Windsor and Detroit.

Ontario’s Minister of Transportation Prabmeet Sarkaria has confirmed his attendance and will bring greetings.

Illustrating one of the first and most important quantum leaps of 2024, Caleb Krahn of DriverVerified will share information on the recent “Heavy G” training program launched jointly by TTSAO and DriverVerified.

To register for the 2024 conference, visit the TTSAO’s website.

For more information, contact
Philip Fletcher 289 689 3418


Membership in the Truck Training Schools Association of Ontario can be of great benefit to you, whether you provide commercial driver training, employ drivers, or are in some other segment of the transportation industry. Join our association today to become part of this team of professionals whose goal is to improve and unify truck driver training standards, resulting in highly skilled, better prepared, entry-level and re-certified commercial drivers.

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